Target to Sponsor E For All Expo in L.A.

FRAMINGHAM, Massachusetts (BW) Target has signed-on as the official retail sponsor for this year’s Entertainment for All Expo (E for All) video game expo, scheduled to take place October 3-5, 2008 at the Los Angeles Convention Center, IDG World Expo announced today. Attendees will have the opportunity to purchase many of the products they see on the E for All show floor at Target’s consumer electronics and video game boutique created specifically for the show. The Target boutique will showcase some of the hottest new video games and accessories for the holiday season.

“We are excited to be working with one of the most innovative retailers in the world and providing our attendees with the opportunity to not only try the newest games and gears at E for All, but then buy them on the spot,” said Mary Dolaher, Chief Executive Officer of IDG World Expo, the leading producer of world-class tradeshows and events and owner for E for All. “Target’s participation is a fantastic new feature at E For All, and by allowing attendees to bring the very products they try on the show floor home to enjoy with their families, it’s a great extension of the E for All community.”